Business Online Succes Systems
Examples
We thought it might be useful to outline a few examples of what a Business Online Success System might look like and how we use our process LIBI to structure its delivery.
You always end up with a complete System that you can re-use and tweak yourself
Example System #1: Client Repeat and Refer System
Ok, since you already have a relationship with those clients , we might want to create email series to regularly share “time or season” relevant facts on how your new products/services would:
- help them get even better results than the last time they bought from you,
- upgrade the product they already bought or refer someone they think might have the same need in exchange for an incentive (bonus/discount/credit etc…)
To build your Client Repeat and Refer System, we would run through LIBI in the following way.
- Learn:
- setup the client list from your data
- research similar campaigns from competitors in your market
- research similar campaigns outside your market / industry for best practices
- Inspire:
- craft the email series with you using your brand voice or develop that voice for all future “nurture type” communication based on your client profile (audience)
- define one or more incentives for both the repeat buy and the referral
- Build:
- setup the email platform,
- setup A/B testing for some key messages to see what works best on small batches
- Build and test Landing pages for those incentives on your website for a repeat buy
- Build and test Landing page or process for the referral and claim their incentive.
- Implement:
- setup tracking mechanism to see how we are doing
- execute and track the email series with you
- document the whole process and how to use the tools so you can repeat yourselves or, with partial help from us, you choose.
Example System #2: Online Authority System
An Online Authority system allows potential new clients find your business online when they are researching your area of expertise wether a product you sell or a service you provide.
By establishing “content” Authority in your marketplace on certain topics, potential clients find you when they look for that content. This includes How-to, Informational , Promotional, Reviews, Tools, Comparison, and Interview type articles or videos on your topics areas.
Ok, now to start, we need to know who would be the ideal walk-ins, what do they care about in your area of expertise or product offering, what problems those solve for them and how do they behave online.
To build your Online Authority System, we would run through LIBI in the following way.
- Learn:
- define who would be the ideal walk-ins, what do they care about in your area of expertise or product offering, what problems those solve for them and how do they behave online.
- Research / confirm the audience and channels to reach them.
- For the sake of this example, after looking at your data and doing some research, we define them as professionals living in the countryside, aged 35-55.
- Based on the audience, the most likely way they would look for and find you is through “Google search” and occasional views on LinkedIn.
- Inspire:
- Set up keyword search tracking, competitor content and keyword activity to keep tabs on your marketplace.
- define a content strategy:
- For Search, organic SEO works best over time. With this audience, we would find what topics or questions they would likely look at when researching your area of expertise.
- For LinkedIn, expertise and case-study / lessons learned works really well.
- Build:
- define a publishing calendar and process for producing the content required.
- Write and illustrate the main content pieces and publish on your Website to anchor your authority on those subject matters
- Decline each article into 2-4 Linked Posts with carousels (slideshow visuals)
- Decline each article into optional Social Media posts to test.
- Implement:
- Document the whole process and how to use the tools so you can repeat yourselves or, with partial help from us, you choose.
Example System #3: Ads Management System
Ok, we got you here too. This is very time-sensitive, cannot be publicized too long in advance, and cannot wait or depend on the info to reach your audience organically over time.
You will need to either promote the content you already have / write about the product/event OR straight out advertise it.
For this example, you do not have the time or opportunity to write the content required to promote over a few months at a time for each product launch or announcement.
You will need to pro-actively reach out to your potential audience with ads.
To build your Ads Management System, we would run through LIBI in the following way.
- Learn:
- define who would be the ideal early adopter/ first time buyer, what do they care about in your area of expertise or product offering, what problems those solve for them and how do they behave online
- research similar launch campaigns from competitors in your market
- research similar launch campaigns outside your market / industry for best practices
- establish lifetime value, target acquisition cost and budget
- Inspire:
- define with you “the offer”, the who, why, what, how of the “product” or “event”
- define the offer package that provides with tons of value to your audience, with bonuses, guarantees, discounts, scarcity, time restrictions, whatever will work best for your market
- define the related call to action for the offer(s) to buy, register, book, call etc…
- Build:
- build a series of A/B ads for the platform to test and pick for your audience in small batches
- build the ad publishing calendar for the best ones
- build landing pages for the ad’s call to action for your website
- Implement:
- execute the campaign, and adjust spending and targeting as trends emerge
- document the whole process and how to use the tools so you can repeat yourselves or, with partial help from us, you choose.
Always get a complete System that you can re-use and tweak yourself
These are just a few generic examples of how we approach building you systems that you own and not rely on anyone external if you choose not too.
Even if you do get external help, knowing your system inside out will enable you to make better use of the people you task to get the job for you.
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