We compiled some of our favorite Social Media tips for our clients. Social media isn’t just a nice-to-have—it’s a must-have. Social media isn’t just a nice-to-have—it’s a must-have. It’s a powerful tool for building brand awareness, engaging with your audience, and driving business results. And that makes it worth every penny of your investment.

Investing in social media isn’t just about spending money—it’s about spending time, effort, and creativity. So, make sure you’re investing not just in ads and tools, but in creating quality content, building relationships, and staying ahead of the curve.

So here we go with our Top Social Media Tips for Small Business Owners.

Before we start: The Ever-Changing World of Social Media

Ever tried to catch a fish with your bare hands in a fast-moving stream? Yeah, that’s what keeping up with social media feels like. It’s slippery, it’s fast, and just when you think you’ve got a grip—woosh!—it’s slipped away again.

There’s no definitive guidebook to social media best practices because, let’s face it, social media changes more often than a chameleon on a rainbow. 🌈 One day you’re getting the hang of an algorithm, the next day it’s been updated. You’ve just mastered a hot new trend, and suddenly it’s as outdated as a flip phone.

But don’t let that scare you off! In this turbulent landscape, being vigilant is your superpower. You’re not just a business owner; you’re a trend-spotting, algorithm-busting, social media superhero! No, wait, that’s clickbait. Sorry. 😅

In all seriousness, staying updated with the latest trends, algorithm updates, and changes to best practices is crucial. It’s not just about rolling with the punches—it’s about staying one step ahead. So, are you ready to ride the wave of constant change? Let’s get started! 🚀

Social Media Tip 1 – Authenticity: Be Real, Not Reel

Let’s cut to the chase—people can smell a fake from a mile away. And in the world of social media, nothing sends your followers clicking the ‘unfollow’ button faster than insincerity. So, what’s the secret sauce for connecting with your audience? Authenticity.

In the wise words of Jenny Li Fowler, Director of Social Media Strategy at MIT, “Today’s consumers seek authenticity, and a super polished or overly stylized piece of content isn’t it.” So, ditch the salesy jargon and the too-good-to-be-true promises. Instead, be real. Be you.

But how do you know if you’re hitting the mark? Here are some questions to ask yourself:

Does our brand deliver what we promise on social?

Is our content true to the values we claim to uphold?

Are we serving the needs of our customers/community?

If you can answer a resounding “Yes!” to these questions, then you’re on the right track. If not, don’t sweat it—we’re here to help you get there. So, ready to get real? Let’s do this! 🎯

Social Media Tip 2 – Know Your Audience aka Your Ideal Customer

Here’s the thing about social media—it’s not just about reaching people. It’s about reaching the right people. You could have a million followers, but if they’re not interested in what you’re selling, well, you’re just shouting into the void.

So, how do you find your tribe? Research, my friend. Good old-fashioned, roll-up-your-sleeves, dig-into-the-data research. You need to know who your ideal customer is, what they like, what they need, and where they hang out online.

Compare your social media insights with your marketing team’s data. Do your followers fit the description of your ideal customer? If yes, great! If not, it’s time to tweak your strategy.

Remember, social media isn’t a numbers game—it’s a relationships game. And the first step to building a relationship is getting to know the other person. So, are you ready to play detective and uncover the secrets of your ideal customer? Let’s get started! 🕵️‍♀️🔍

Social Media Tip 3 – Choosing the Right Social Networks

Imagine throwing a rockin’ party but hosting it in the wrong venue. You’ve got the best music, the tastiest snacks, and a guest list to die for. But you’ve hosted it in a library. Not the best fit, right?

The same goes for social media. You could have the most engaging content, but if you’re sharing it on the wrong platform, it’s like throwing a party in a library. It’s all about finding the right place for your message.

So, how do you choose the right social network? It’s all in the demographics, baby! You need to know where your audience likes to hang out online. Are they sharing professional content on LinkedIn? Or are they more into the visual vibe of Instagram? Maybe they’re all about the quick and snappy world of Twitter?

And don’t forget about the new kids on the block. Keep an eye out for emerging platforms that your audience might start using. Stay current on the latest usage trends, and don’t be afraid to dip your toes in new social media waters.

Remember, the best platform for your business is where your audience is. So, ready to find your perfect social media home? Let’s get hunting! 🏠🔍

Social Media Tip 4 – Timing is Everything: When to Post

Ever heard the saying, “Timing is everything”? Well, in the world of social media, truer words have never been spoken. You could have the most engaging, eye-catching, share-worthy content, but if you’re posting it when your audience is asleep, at work, or otherwise engaged, it’s going to fall flat.

So, how do you find the best time to post? It’s all about the data, baby! Dive into your social media analytics to find out when your audience is most active. Test different posting times and see what works best.

And remember, it’s not just about the right time of day, but also the right day of the week. Maybe your audience is more active on weekends, or maybe they’re scrolling through their feeds on Monday mornings.

Finding the best time to post is like finding the sweet spot in a game of baseball. It takes some practice, but once you hit it, you’re sure to knock it out of the park! Ready to play ball? Let’s do this! ⚾️🕓

Tip 5 – Consistency is Key: Regular Posting

You know that friend who only calls when they need something? Don’t be that friend. In the world of social media, consistency is key. You can’t just show up when you have something to sell or an announcement to make. You need to be there, day in, day out, building relationships and engaging with your audience.

But don’t just take my word for it. According to a survey of 300 marketers, 81% said maintaining a regular posting cadence on social positively impacts their business goals. So, how often should you post? Well, that depends on your audience, your industry, and your capacity. But remember, quality trumps quantity every time.

So, are you ready to commit to a regular posting schedule? Let’s get consistent! 🗓️👍

Tip 6 – Quick to Respond: Reducing Response Time

In the age of instant gratification, slow and steady does not win the race. When your customers reach out to you on social media, they expect a response, and they expect it fast. In fact, more than three-quarters of consumers expect responses from brands in less than 24 hours.

But don’t panic! There are tools and strategies you can use to streamline your responses and keep your customers happy. From customer service chatbots to clear lines of responsibility, there are plenty of ways to reduce your response time without sacrificing quality.

Remember, every interaction with a customer is an opportunity to build a relationship. So, are you ready to be quick on the draw? Let’s speed things up! ⏱️🚀

Tip 7 – Go for Engagement: Conversational marketing

Let’s face it, folks—social media isn’t a monologue, it’s a dialogue. It’s not about shouting your message into the void and hoping someone hears it. It’s about starting a conversation, sparking a reaction, and engaging with your audience.

So, how do you create engaging content? Well, according to the data, short-form video is where it’s at, with 66% of consumers citing it as the most engaging content type. But don’t forget about images and live video—they’re hot on video’s heels!

Remember, engagement isn’t just about likes and shares—it’s about creating a connection with your audience. So, are you ready to get engaging? Let’s make some waves! 🌊👏

Tip 8 – Taking Video Seriously

If you’ve been treating video content like a side dish, it’s time to move it to the main course. With the rise of platforms like TikTok and the popularity of Instagram Stories, short-form video has become a powerhouse of engagement.

But don’t worry, you don’t need a Hollywood budget or a Spielberg-level director to make great video content. All you need is a clear message, a dash of creativity, and a willingness to experiment.

Remember, video content isn’t just about selling—it’s about storytelling. It’s an opportunity to show your audience who you are, what you do, and why it matters. So, are you ready to step into the spotlight? Lights, camera, action! 🎥🌟

Tip 9 – Emotions: Your Product’s Effect on People

Let’s talk about your product. It’s great, right? You love it. But here’s the thing—your social media posts shouldn’t just be about how great your product is. They should be about how great your product makes your customers’ lives.

So, how do you do that? Show your product in action. Show how it solves problems, how it fills a need, how it brings joy. But remember, your product isn’t the hero of your posts—your customer is. Your product is just the trusty sidekick that helps them save the day.

Ready to put your product in the spotlight? Let’s make it shine! 💡🎬

Tip 10 – Collaboration: Partnering with Content Creators

The creator economy is booming, and for a good reason. Content creators have a unique ability to connect with audiences on a personal level. They’re trusted, they’re influential, and they can help your brand reach new heights.

So, how do you collaborate with content creators? It’s all about finding the right fit. Look for creators whose values align with yours, whose audience matches your target demographic, and whose content style complements your brand.

Remember, a successful collaboration is a win-win situation. So, are you ready to join forces with content creators? Let’s get collaborative! 🤝🎨

Tip 11 – Employee Advocacy: Your Secret Weapon

Your employees are more than just your workforce—they’re your brand ambassadors. They know your brand inside and out, they’re passionate about what they do, and they have their own networks of friends, family, and followers who trust their opinions.

So, how do you leverage this in your social media strategy? Encourage your employees to share your content, talk about their work, and be active on social media. But remember, this isn’t about forcing your employees to promote your brand—it’s about creating a work culture that they’re proud to be a part of.

Ready to unleash your secret weapon? Let’s empower your employees! 💪🚀

Tip 12 – Proving Social’s Worth

If you can’t measure it, you can’t manage it. That’s why it’s crucial to track your social media performance and prove its worth. From engagement rates to conversion rates, there are plenty of metrics you can track to showcase the value of your social media efforts.

But remember, it’s not just about the numbers—it’s about the impact. So, make sure you’re measuring the right metrics, the ones that truly reflect the impact of your social media strategy on your business goals.

Ready to prove the worth of your social media efforts? Let’s get measuring! 📊📈

Tip 13 – Data-Driven Decisions: Leveraging Social Insights

In the world of social media, data is king. It can tell you who your audience is, what they want, and how they interact with your brand. And you can use this data to inform your social media strategy and make data-driven decisions.

But remember, data is only as good as your ability to interpret it. So, make sure you’re not just collecting data, but analyzing it, understanding it, and using it to guide your strategy.

Ready to make data-driven decisions? Let’s get analytical! 🧠📊


Social media is a powerful tool for small and medium business owners. It’s a platform for connecting with your audience, building your brand, and driving business results. But to make the most of it, you need to stay updated, be authentic, know your audience, choose the right platforms, post regularly, respond quickly, engage your audience, leverage new technologies, diversify your platforms, streamline your processes, invest in your strategy, and adapt to changes. It’s a lot, but with the right approach, you can conquer the social media world. So, are you ready to take your social media game to the next level? Let’s do this!


**Q: How often should I post on social media?**

A: There’s no one-size-fits-all answer to this question. It depends on your audience, your industry, and your capacity. But remember, quality trumps quantity every time.

**Q: Which social media platform is best for my business?**

A: The best platform for your business is where your audience is. So, do your research, understand your audience, and choose the platforms that best fit your brand and your audience.

**Q: How do I measure the success of my social media strategy?**

A: There are plenty of metrics you can track to measure the success of your social media strategy, from engagement rates to conversion rates. But remember, it’s not just about the numbers—it’s about the impact.

**Q: How do I keep up with the ever-changing world of social media?**

A: Staying updated with the latest trends, algorithm updates, and changes to best practices is crucial. Follow industry news, attend webinars and conferences, and don’t be afraid to experiment with new platforms and technologies.

**Q: How do I create engaging content?**

A: Creating engaging content is all about understanding your audience. What do they like? What do they need? What problems can you help them solve? Use this understanding to create content that resonates with your audience and sparks a reaction.

Let’s do this! 🚀

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